June 25, 2009
June 24, 2009
Recently, a friend of ours heard about Giddy Ink and sent over a small tattered scrapbook filled with cards her grandmother had saved from her bridal shower and wedding back in 1935. I was like a kid in a candy shop. I don’t think she had any idea how much I treasured her thoughtful gesture and the pages of inspiration.
Why do we look to these classics for inspiration? When you add a modern spin to vintage elements through color, pattern or material, these beauties of yesterday are still perfectly relevant: the hand-lettered typography and engraved illustrations are such a work of art.
The pages of the book have definitely seen better days but the cards inside are so sweet and timeless in their styling that peeking inside never fails to give me a burst of creative inspiration. Here are a few of my favorites. Enjoy!
June 22, 2009
Let’s start with material. There are millions of colors, papers, shapes and sizes. Is the stock appropriate for the tone of what’s inside. Is the stock heavy enough to convey a feeling of sophistication? And likewise, does the color, weight, and flap shape pair well with the look and tone of the content inside?
Ok, let’s take it a step further. Can we make the envelope out of something else entirely that coordinates perfectly with our event—like a doily for a bridal shower or a map for a destination wedding? Can we tastefully line the inner flap with a pop of patterned paper or a family photo? Can we make “the back” “the front”? Can we experiment with creative enclosures like a string and tie or put a spin on classic wax seal? Ooo. What about custom stamps that match the rest of the piece?
The options go on and on how to spice up this notoriously functional piece, and if the shoe fits, we say push it as far as the postal service allows. Add bold graphics around the address or take it a step further and print all the way over over the flap. Hey, let’s consider forgoing the envelope all together, save a tree and make a beautiful self-mailer.
June 15, 2009
June 12, 2009
Recently, we had the pleasure of working with Pen and Ink’s Lisa Ridgley, a wonderfully talented calligrapher from the east coast that our bride asked for by name. We just had to share these goodies! Classic letterform stature set off of by playful ascenders and descenders. We were totally in awe of the perfect artistry she delivered on all 250 of our bride’s envelopes—stunning, consistent and clean down to the finest details.The bottom two images are samples from the wedding we did together.
June 10, 2009
We feel inspired, and even cooler, we felt there is a place for Giddy right at the heart of the national stationery scene. It’s exciting to think of the possibilities at our fingertips right now.
After the show closed each day we kept plugging away too. We met with Mariam Naficy, the founder of Minted.com as well as attended a swanky cocktail party at the Rainbow Room hosted by the NSS…work should always be this much fun.
June 9, 2009
So why the name Giddy Ink? There is a difference between being giddy and being happy. It may sound like we’re splitting hairs, but the distinction is precisely why Giddy Ink exists. Giddiness happens on that rare occasion when something tickles your fancy in a way that evokes something extra. It’s caused by extraordinary moments and things, and when it’s felt, one might even giggle out loud unexpectedly. Simply put, we are giddy about design. Our approach is to revel in the details. We add the touches that distinguish you and add your personality to the piece—the thoughtfully written words and images that express the true spirit of your message. Our goal is to help you create things that look like they matter—things worth remembering, saving and reading again and again and again. Creating beautiful designs for the small pauses in life is what makes us giddy.